Facebook and why your organization should be ignoring it

There’s a huge amount of talk out there about how best to use Facebook as an organization. How you can generate massive amounts of publicity and interest, capture new users and visitors, and maximize engagement. All those silken terms that sales and marketing people love to liberally spray all over their presentations. Well, this is not a blog post about how you can do that. I don’t have much of an issue with people using Facebook as a PR tool and a marketing tool- after all, that is what it was designed to be. Marketing yourself, originally, and like all popular but free websites, the site rapidly became about marketing to users.

No, this is a post about why you should ignore Facebook. Turn a blind eye and let it pass. It will, in time, fade away, like Yahoo, MSN and others before those. It may have a huge number of users, but then so did MySpace. People will move on, and Facebook is already worrying about growth figures. But that’s not why you should be ignoring it. Continue reading Facebook and why your organization should be ignoring it